THE BRIEF
Create an awareness campaign for workplace safety in Ontario.
Create an awareness campaign for workplace safety in Ontario.
THE IDEA
"You can never be too safe."
"You can never be too safe."
In the workplace, there is no such thing as being too safe. To prove this we created a series of interactive vignettes for rich media placement and for the WSIB portal, prevent-it.ca.
By dragging a slider from left to right, you are able to reveal how a worker in a precarious situation could protect themselves from deadly and debilitating workplace accidents like hand injuries, lung disease and burns. At the same time they revealed real-time statistics on the thousands of workers affected by these types of injuries each year.
"Toxic"
